I think it’s funny that so many tech journals are buzzing about the possibility of the Apple tablet (rumored to be codenamed “Slate”) announcement event in January, when there’s a far more likely main attraction to this event than that.
I’ve been predicting an update to Apple’s MacBook Pro line for over 4 months now. The line is due for a refresh, and I thought for certain it would happen with the latest round of releases back in October. I was wrong – that update was confined strictly to the iMac line and the regular MacBooks, but I’ve been predicting a January launch for new Pros ever since.
In the meantime, Intel has released the Clarksfield (Core i7) quad core and announced they will release their new Arrandale dual core on January 7th, 2010 – exactly 2 years to the day after they released their previous major mobile processor family, Peryn. Keep in mind that after that upgrade, on 07 January 2008, Apple took just about 7 weeks to release their new family of MacBooks, in late February 2008.
The integrated GPU on the Arrandale alone is expected to create huge performance leaps, and given that the MBP is marketed as a media editing powerhouse, I’ve got to believe Apple will want to get those into their top-end machines ASAP. The fact is, Apple needs to either put out a quad-core MacBook Pro to justify the high top-end prices in the current lineup and remain competitive – especially given that you can get the very sexy (MacBook lookalike) HP Envy with a quad core for $1800 – or they need to add some other form of WoW factor to bring back the justification of such a high price tag. MBPs are supposed to be the ultimate combination of style, power, and efficiency, which ultimately justifies their significantly higher price point.
The reason so many of us (anecdotally speaking) are holding off on a laptop purchase right now is that the new tech that is right around the corner is such a huge improvement over what exists today, we’d be fools to pull the trigger before we see what’s just around the bend. Quad core laptops, integrated GPUs, and other goodies all work to create an almost overwhelming sense that 2010 is the year of the notebook.
And now there’s this likely Apple event on January 26th. Look, while everyone is hot for the Apple tablet, I’m not convinced this is the time to announce it. Not on the heels of a massive recession holiday season. Give it 3 or 4 months, start building momentum for next holiday season. Time it right, and the Apple tablet could be the “must-have” “gadget of the year” for 2010.
I think ultimately the January event will be focused on the release of new Arrandale- and Clarksfield-based MacBooks, with a theme along the lines of “[energy] efficiency, speed, and mobility.” Which, come to think of it, does tie in nicely with the tablet …